They need qualified leads in their territory and the space to do their best work. Frank is the postcode-exclusive builder network that gives them both.
Or check if your postcodes are available first
You pay $80 to $200 for a lead. The same lead goes to four other builders. The homeowner picks the cheapest quote — or does not respond at all. You eat the cost either way.
Half your enquiries have no land, no finance, no timeline. You spend a day quoting for someone who is 18 months away from being ready. Or who was never ready at all.
You are a registered, insured professional competing on the same platform as someone working out of a ute with no insurance and no licence. The platform does not know the difference. It does not care. It gets paid either way.
Every enquiry that reaches you has been through the gate.
Not every builder who applies will be accepted. About half are declined. Frank is for registered, insured builders who take their business seriously.
The vetting is not a gatekeeping threat. It is what makes your Frank Verified seal worth displaying — and what makes your Frank leads worth taking.
See the full vetting process →Current builder's licence
Your licence number is displayed on your Frank profile and linked to your state authority's public register. If it lapses, you come off the network.
Home building insurance
Current and confirmed. The insurer is named on your profile. Frank checks at application and tracks renewal dates ongoing.
Track record and references
Frank reviews your completed projects and contacts previous clients. Active complaints with the state authority are flagged.
Financial stability and capacity
Frank assesses whether you can deliver what you commit to. Overcommitted builders are not listed. Frank does not send leads to builders who cannot take them.
Frank caps builders per postcode. When a qualified homeowner project comes into your postcode, you get it first. Not you and four competitors. You.
If you decline or lack capacity, the lead cascades — first to City-tier, then Statewide, then National. But Local always gets first look.
You have spent years building your reputation in these suburbs. Frank protects that investment instead of auctioning it every time someone fills in a form.
Full pricing breakdown →All prices ex GST. No lock-in. No expiring credits. No per-lead charges.
When a Frank introduction converts to a signed building contract, a 1% success fee applies on the contract value. Only on signed contracts that originated from a Frank introduction.
Not on leads you decline. Not on enquiries that go nowhere. Not on projects you sourced yourself.
The success fee aligns Frank's incentive with yours — the opposite of the per-lead model, and deliberately so.
The maths — Local tier example
New build contract value
1% success fee
One converted project at $500K covers 3+ months of Local membership. The economics are simple.
Starter tier
No monthly fee. 2% success fee. Receive leads that local builders pass on — the overflow that comes after every tier above you declines.
A low-risk entry path. No upfront commitment.
| hipages / Oneflare | Frank | |
|---|---|---|
| How you pay | Per lead ($80–$200 each, plus credits that expire) | Fixed monthly subscription + 1% on signed contracts only |
| Lead sharing | Same lead sent to 3–5 builders simultaneously | Your postcode. Your lead. No one else's. |
| Lead quality | Anyone who fills in a form. No qualification. | Land confirmed. Finance in place. Budget known. Timeline within 6 months. |
| Who you compete with | Unverified tradies, uninsured operators | Nobody — you are the only builder in your postcode |
| Lock-in | 12-month contracts, expiring credits | Month-to-month. No exit fees. No questions. |
| Platform incentive | Earns more when it sells more leads | Earns more when you win good projects |
Frank is honest about lead volume. At launch, lead flow will build as Frank's consumer presence grows. Your membership is month-to-month with no lock-in. If the leads are not coming, you cancel. Frank does not trap you in a contract and hope you forget.
One month. No lock-in contracts. No 12-month terms. No exit fees. If Frank is not working for you after 30 days, you stop paying. Frank would rather lose a subscriber than keep one who is not getting value.
In premium and lifestyle postcodes: one. In growth corridors: a maximum of two. Frank does not add a third. The cap is structural, not a marketing claim. It is the reason the model works.
Yes. Most builders on Frank hold two to four postcodes across their operating area. Each postcode is covered by your tier. You can add or drop postcodes month to month — your tier determines how many you can hold.
They join the waitlist. Your territory is yours for as long as you are a paying member in good standing with a current builder's licence and insurance. Frank does not auction postcodes or renegotiate based on who offers more.
The model is fundamentally different. hipages charges per lead and sends the same lead to multiple tradies. Frank charges a fixed monthly subscription per postcode and every lead is exclusive to your territory. hipages earns more when they sell more leads. Frank earns more when your leads convert. The incentives point in opposite directions.
Tell Frank about your business and the postcodes you want to own. Applications are reviewed within 48 hours. If your postcodes are available and you meet the vetting standard, Frank comes back to you.
Not sure if your postcode is available?